New York City pimp, is determined to become the number one pimp in New York, but Cora, an ex-prostitute turned social worker, wants to take him down. He faces opposition from another pimp and from the police as well as Cora. Eventually the police frame Willie on a drug charge, his bank accounts are frozen by the Internal Revenue Service, his "girls" all leave him and his mother dies, but the final scene shows Willie retiring from the pimp "game," at peace with Cora, and apparently unworied about the future and the criminal charges he is facing.