follows, in real time, a historic turning point in the NCAA upon policy changes on name, image, and likeness (NIL) rights—guaranteed to shape the trajectory of college sports forever—highlighted by the surreal experiences of LSU's top players, coaches, and administrators. LSU, the flagship university of the state of Louisiana, is one of the most iconic brands in college athletics. LSU boasts an SEC-best 51 team national championships and is currently home to three of the top-10 collegiate earners in NIL.