Carla de Hulvea is a rumba dancer who makes news by posing as a South-American heiress. She is doing fine with her hoax until she meets American Peter Jackson, a high-pressure promoter who is looking for movie-producing money. He does some big-time bluffing on his own in order to get Carla to invest in a film he is making with his partner, Roy Harley. Through Carla, Roy meets actress Diana West, who is given a role in the movie, and Roy falls in love with her. Before Carla and Peter have finished outsmarting each other, there is a merry mix-up which involves Roy, Diana and Otto Schultz. Everything works out when the film is finally completed and, due to a new color-process, the film is booked by a major theatre-circuit, enabling the independent production to pay off.